New Era opened up a new retail store in First Niagara Center this weekend.
The New Era store stocks Buffalo Bills, Buffalo Sabres, Buffalo Bandits and One Buffalo New Era caps as well as the company’s 5th and Ocean line. New Era products are also available in the arena’s Sabres Store.
The store is located at the top of the escalators on the arena’s 100 level. It will be open to browse and shop during Buffalo Sabres hockey games and Buffalo Bandits lacrosse fixtures. New Era’s only other local retail store in Buffalo is located in the company’s headquarters, 160 Delaware Avenue.
For every cap purchased at the store until December 31, New Era will donate a knit cap to a patient at Roswell Park Cancer Institute. The donated hats were made specifically for this initiative and are not available in stores.