New Era revealed today that they will be taking part in the yearly tradition of ‘Black Friday’.
In a Twitter conversation between them and I, they said that they would definitely be joining in with the big sales and to look out for more information soon.
— New Era Europe (@NewEraEurope) November 10, 2015
If you’re not sure what Black Friday is, it’s essentially 24 hours of discounts across many of the world’s largest retailers. Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November). Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season in the US and Europe, and most major retailers open very early (and more recently during overnight hours) and offer promotional sales.