23rd September, 2018

4 lifetimes

This is something I’d been meaning to post for a long time now but never quite got around to it.

For years now, I’ve been a big fan of XO, a collective of musicians from Canada. My particular favourites from the label are The Weeknd and Belly. I regularly interact with the recording artists and surrounding individuals on social media – this in addition to running XO Blog must have caught the attention of some PR-types in Belly’s camp.

Lola Plaku of Lola Media Group reached out to me and said they wanted to send me out a signed limited edition cassette from Belly’s upcoming project “Mumble Rap“. Of course, I said yes.

It turned up, and I was pleasantly surprised to see that it actually had a personalised message on the inside sleeve rather than a simple signed case.

I shared a couple of photos of the latest addition to my collection of XO memorabilia (more of that at some point in the future) and Belly even responded publicly on Twitter!

It goes to show that communication with the fans goes a long way. Many thanks to Lola and of course Belly!

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