This is something I’d been meaning to post for a long time now but never quite got around to it.
For years now, I’ve been a big fan of XO, a collective of musicians from Canada. My particular favourites from the label are The Weeknd and Belly. I regularly interact with the recording artists and surrounding individuals on social media – this in addition to running XO Blog must have caught the attention of some PR-types in Belly’s camp.
It turned up, and I was pleasantly surprised to see that it actually had a personalised message on the inside sleeve rather than a simple signed case.
I shared a couple of photos of the latest addition to my collection of XO memorabilia (more of that at some point in the future) and Belly even responded publicly on Twitter!
4 lifetimes 💪🏼 https://t.co/GBe3uKDQoD
— BELLY (@reBELLYus) December 1, 2017
It goes to show that communication with the fans goes a long way. Many thanks to Lola and of course Belly!