In modern websites, a fat (sometimes called ‘deep’) footer is a must.
The fat footer shows at the bottom of every page, which means when search engines such as Google and Bing come along and index your website, the footer section is recognised and treated with imprtance, and the content in it is all food for your search engine rankings as it displays on every page of your website.
So what content should you be putting in the footer?
Due to the footer being displayed globally across the website, you want a mixture of search engine friendly content and user friendly content. A three column layout is the most common for a footer, so I will base my ideas on that logic, though there is potential for more columns or even an additional row.
Probably the most important feature of your footer – while users will probably only read this once (if at all), this is great food for search engines if written well. It’s very important to incorporate your keywords and business name – this will only strengthen your search engine visibility as this will be picked up a magnitude of time throughout your website.
If you aren’t familiar with SEO, seek to contact a consultant about what keywords and phrases you should be using to maximise your website’s potential.
Latest news posts
Dated news articles are great for SEO. Google (and other search engines) love regularly updated content, and having a feed on your home page with news or blog posts will do you a host of favours. It will remind the search engine that you do still actively update the site, and it will also remind users the same thing!
Having these updates on a regular basis will not only be good for SEO, but will bring in a level of trust in your brand as it shows the user that you are knowledgeable and experts in your field.
This column is probably the only one solely designed for the user rather than search engines. Other than the ‘Contact’ page, the header and footer are the two main places where a user would look for contact details, whether it be an e-mail address, form, map or phone number.
This is a fairly standard addition on most business website and I would strongly advise you do the same if you have not already. The only thing to note about contact forms is that they are liable to be hit by spammers, so you may want to just include an encrypted e-mail address instead.
As explained above, the footer is a great place to place your vital information – use this space wisely and put in lots of search engine friendly content as advised. If your website does not have a ‘fat footer’, and instead has a bar footer or nothing at all, contact your website developer and ask about implementing this feature – modern website encompass this now due to the variety of benefits you can achieve with one.