The 3 things you need in your website footer

In modern websites, a fat (sometimes called ‘deep’) footer is a must.

The fat footer shows at the bottom of every page, which means when search engines such as Google and Bing come along and index your website, the footer section is recognised and treated with imprtance, and the content in it is all food for your search engine rankings as it displays on every page of your website.

So what content should you be putting in the footer?

Due to the footer being displayed globally across the website, you want a mixture of search engine friendly content and user friendly content. A three column layout is the most common for a footer, so I will base my ideas on that logic, though there is potential for more columns or even an additional row.

About text

Probably the most important feature of your footer – while users will probably only read this once (if at all), this is great food for search engines if written well. It’s very important to incorporate your keywords and business name – this will only strengthen your search engine visibility as this will be picked up a magnitude of time throughout your website.

If you aren’t familiar with SEO, seek to contact a consultant about what keywords and phrases you should be using to maximise your website’s potential.

Latest news posts

Dated news articles are great for SEO. Google (and other search engines) love regularly updated content, and having a feed on your home page with news or blog posts will do you a host of favours. It will remind the search engine that you do still actively update the site, and it will also remind users the same thing!

Having these updates on a regular basis will not only be good for SEO, but will bring in a level of trust in your brand as it shows the user that you are knowledgeable and experts in your field.

Contact details

This column is probably the only one solely designed for the user rather than search engines. Other than the ‘Contact’ page, the header and footer are the two main places where a user would look for contact details, whether it be an e-mail address, form, map or phone number.

This is a fairly standard addition on most business website and I would strongly advise you do the same if you have not already. The only thing to note about contact forms is that they are liable to be hit by spammers, so you may want to just include an encrypted e-mail address instead.

As explained above, the footer is a great place to place your vital information – use this space wisely and put in lots of search engine friendly content as advised. If your website does not have a ‘fat footer’, and instead has a bar footer or nothing at all, contact your website developer and ask about implementing this feature – modern website encompass this now due to the variety of benefits you can achieve with one.

15 Comments

  • The content that you have suggested to always have in the footer is what I always have on sites that I create. However with my current project I have also include a fourth little section in the footer where I put all the testimonials from users

  • The content that you have suggested to always have in the footer is fantastic. I would absolutely agree with you on this.

  • I always wondered how important it is to have content at the footer of a website. I see so many websites with this surely it is beneficial or at the very least it couldn’t hurt! It makes sense how including this area of a website will help with SEO. My only concern would be would it make the website feel redundant to have the same/similar information in the footer as well as the main information in different pages of a website? I suppose if it’s done neatly and sparingly then one does not need to worry about making the website look cluttered.

  • This is quite interesting. I never knew that search engine feeds relied on mostly your footer? I have never really had anything in my footer, but now I certainly know I need to add some information to my footer. Thank you for the heads up!

  • I’m curious to find out what blog platform you happen to be utilizing?
    I’m having some minor security problems with my latest website and I’d like to find something more risk-free.

    Do you have any suggestions?

  • Aw, this was a very nice post. In thought I want to put in writing like this moreover taking time and actual effort to make an excellent article but what can I say I procrastinate alot and not at all seem to get something done.

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