Why you should always keep a domain name after you switch to a new one

Domain names play an important role in your search engine optimisation, and there are times where you’ll want to change that domain name to reflect the direction you’re going in.

While that is not a bad thing to do, dropping the original domain name is. Domain names hold history, so all of the search engine data that has been indexed over the timespan that your website was live on the original domain name is actually associated with that domain. Dropping this domain name can ultimately be disastrous for your rankings, as any indexed pages will suddenly get broken links.

What you’ll need to do is make sure the domain name is renewed for a good number of years, and just add a permanent 301 redirect on that domain name to ensure that all traffic ends up forwarding on to the new domain so you don’t drop any customers.

The easiest way to do these is to set up automatic renewals on your domain name through your registrar control panel, and then read by guide on how to set up 301 redirects and choose the option to redirect the whole domain rather than just a single URL.

8 Comments

  • This is truly what bites people in the butt. They decide to change their domain name, and let their old one sit and rot until they no longer have it… They should actually be saving the domain name and forwarding it to the new one that way they wont lose any past history within all the search engines.

  • People make silly mistakes. All you need to do is forwarding it to the new one so you don’t loose any traffic to your site.

  • Yeah, never let go of the domain once you have purchased it, even if you stop using it.
    The users who once knew your site by a certain domain probably have that in their bookmarks, and you’d want them to come to your new domain instead of a dead one.

    If feasible I put up a simple html page with links to my other site(s) if I close down one site for whatever reason, with a brief explanation on what those sites are about so visitors can decide if they want to check those out as well

    If I just move the site to a new domain because it is more fitting to the content I set up a redirect so users aren’t completely at loss.

  • Hello, yes this paragraph is actually nice and I have learned lot of things from it regarding blogging.
    thanks.

    • Yeah, I kinda figured that I need to refnie the site to make it far easier to see my portfolio, whilst at the same time refining the navigation so that all the articles I write are easier to find, because using the traditional blog layout didn’t really work. Looking forward to seeing the updates to your site

  • Hi, Neat post. There is a problem with your web site in web explorer, would test this?
    IE still is the marketplace leader and a huge element of folks will pass over your fantastic writing due to this problem.

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